紫珠屬常綠灌木，臺灣特有種，廣泛生長於臺灣全島低至中海拔山地約400~1000m處。全株密生毛茸。具多數分枝，主枝直立或斜昇，側枝柔細易下垂。對生線狀披針形至披針形葉，先端漸尖至尾狀漸尖，細鋸齒緣。花多數，粉紅色或白色，腋生聚繖花序，花期3~5月。球形漿果狀核果，成熟時由淡紫色轉為白色。

An evergreen shrub in the genus Callicarpa, endemic and widely growing in Taiwan's mountains at about 400-1000m in elevation. The whole plant is densely fluffy. Much branched, limb erect or oblique and lateral branches soft and easy to droop. Leaves opposite, linear lanceolate to lanceolate, both apex and caudate acuminate, finely serrated on the margin. Flowers numerous, pink or white, cymes axillary, flowering from March to May. Spherical berry-like drupes turning from lavender to white when mature.

性喜溫暖、濕潤、向陽或半遮蔭之地，生性強健，耐熱、耐旱、耐瘠、耐濕。以種子繁殖或扦插繁殖，栽培介質以壤土或砂質壤土為佳。

The plant grows well in warm, humid sun-facing or semi-shade environments. Robust in nature, tolerant to heat, drought, moist, barren and resistant to wind. Reproduced from seeds or cuttings. Loam or sandy loam are preferred.

可作庭園景觀樹、綠籬。根、葉可入藥，能消炎、清熱解毒、涼血、止血。花朵為良好蜜源，果實可誘鳥。

The plant is often planted as garden ornament trees and hedges. Roots and leaves have medicinal properties to clear heat and detoxify, reduce inflammation, cool blood and stop bleeding. The flower is a great source of nectar, and the fruits can attract birds.